Collaborative campaign between BOSE and HRC
Client: CCG
Category: Campaign Design
Location: Dubai
A campaign that leveraged the universal appeal of legendary rock bands to boost brand presence for two brands
This campaign was a collaborative effort between Hard Rock Cafe (HRC) and Bose in Dubai, which celebrated the iconic legacy of classic rock through a series of visually striking promotional materials.
The Challenge
- Highlight the synergy between HRC's rock heritage and Bose's premium audio equipment
- Appeal to music enthusiasts across generations
- Create eye-catching visuals for both digital and physical environments
- Drive foot traffic to HRC Dubai while increasing brand awareness for Bose audio products
Tools and technologies
Photoshop
Illustrator
Our Solution
The campaign centered around a “Rock Legends” theme, utilizing instantly recognizable silhouettes of iconic band members and other associated images connected with legendary groups such as Led Zeppelin and Queen. This approach allowed us to tap into music nostalgia while maintaining a modern, sophisticated aesthetic that aligned with the look of both brands.
- Bold silhouette illustrations of legendary rock band members and their brand symbols
- Typography inspired by classic rock album covers and concert posters
- Visual language adapted for different bands while maintaining campaign cohesion
- Social media graphics optimized for Instagram, Facebook, and Twitter
