Branding with website design, development and deployment
Client: Insight Eye Market Research LLC
Category: Branding, Design, Development, Deployment
Location: UAE
The company specializes in gathering, analyzing, and transforming consumer insights into actionable business intelligence
The Challenge
- The brand identity needed to be distinctive, with visual elements that communicate their innovative approach
- A brand that should resonate both locally in the UAE and with international clients
- A high-performance website that reflected their brand values and communicated their services effectively
- A technical implementation that prioritized speed, security, and scalability
Tools and technologies
Photoshop
Illustrator
Figma
Hugo
Static Site Generator
Our Solution
The centerpiece of InputSify’s new visual identity is an elegant yet powerful symbol:
- A perfect circle representing completeness and the holistic view of markets
- Dissected by a flowing S-curve that symbolizes the journey from data to insight
- A distinctive dot positioned at the top end of the S-curve, representing the starting point of data collection
This symbol effectively communicates InputSify’s core function: taking discrete data points and connecting them through analysis to create comprehensive understanding (the circle).
The website design extended the brand identity into a dynamic digital experience:
- Grid-based layout: Creating structure and organization using static site generator
- Curated imagery: Selected to maintain the brand's yellow and black tonal quality
- Superior performance: Near-instantaneous page loading with security
