Branding package to enhance the company's profile
Client: Cynectics LLC
Category: Branding
Location: United Kingdom
Cynectics is a forward-thinking web development & deployment company
The name “Cynectics” is a clever wordplay on “Synectic,” which derives from the Greek word “synektikos” meaning “bringing together different elements.”
The Challenge
- The logo needed reflect the company's innovative approach to web development
- Communicate their problem-solving expertise
- Differentiate them in a crowded market of tech service providers
- Appeal to both tech-savvy clients and those with limited technical knowledge
Technologies and Tools
Photoshop
Illustrator
Figma
Our Solution
We based the design on the etymological roots of “Synectic” and created a visual identity with the reversed question mark symbol. This signifies a solution, and echoes the shape of the letter ‘C’. The resultant brand identity effectively communicates the company’s innovative and solution-oriented approach to web development and deployment.
- Concept: While a traditional question mark represents an inquiry or problem, the reversed question mark symbolizes the company's approach of beginning with solutions rather than problems.
- Distinctive logomark The reversed question mark is immediately recognizable yet uncommon in corporate branding, particularly in the tech sector.
- Visual Balance: The curved form creates a sense of motion and fluidity, reflecting the dynamic nature of web development and the company's agile approach.
